Mission Statement
Bikes for Kids Wisconsin’s mission is to increase the use of bicycle-based transportation for underserved communities through access, low-cost repairs, and education. Through our work, we support mobility, health, economic opportunity, and community-building.
Our Vision
We’re a community making bicycling accessible, sustainable, equitable, and affordable for everyday transportation; where human-powered transportation is a right that does not need to be earned and is prioritized to better residents’ lives physically, emotionally, and economically.
EIN: 81-4356356
We are committed to financial transparency.
Click to view our financial statements up to 2024.
View 990 from July 1, 2023-June 30, 2024
How We’re Living Out Our Mission Statement:
We acknowledge that the bicycle industry has excluded diverse communities since its inception and are working to dismantle the systemic barriers—economic, racial, and geographic, that prevent equitable access to bicycles and mobility. We believe transportation is a right that does not need to be earned. We know transportation is a key determinant in health. We are working to change the culture around how people view bicycles. While many see bikes as a recreational choice and a fun toy for kids, for the people we serve, they are much more—they are lifelines for employment, education, and economic empowerment.
Using bikes for transportation reduces our reliance on automobiles, increases disposable income, and promotes better health. Bikes provide access to opportunities for those facing financial and transportation challenges—they are vehicles of Economic Empowerment.
Community: We are building an inclusive, equitable, and diverse community where all people are treated with dignity and mutual respect.
Accessibility: We offer everyone the opportunity to ride and we support access to cycling for everybody.
Sustainability: We create a sustainable environment by riding, recycling, repairing, and refurbishing bicycles.
Education: We are teaching our community about bicycle care and repair.
VIEW 2026 SPONSORSHIP OPPORTUNITIES WITH BIKES FOR KIDS WI
Our Staff
Board of Directors
Gene Sarmiento – Board Chair
Vacant – Vice Chair
Chauncey Hunker – Treasurer
Brian McNurlen – Secretary
Awais Khaleel
Nicole Schram
Jeremy Moser
Cynthia Hurtado
Shivaraj Bhandare
Susan Sowatzke
The Site Planning & Asset Capacity Evaluation (SPACE) Committee is charged with assisting Bikes for Kids WI with its search for its forever home. The Committee began its work in February 2026 with a scheduled completion set for November or December.
Aaron Brower, Former Vice Chancellor UW-Madison – Chair
Jeremy Moser, Creative Director – Board Rep
Tom Casson, VP of Sales, Schwinn
Howard Erlanger, Retired, UW Law School
Christopher Porter, Porter Construction Management
Mike Ivey, Retired Journalist
Kristie GoForth – Staff
Ryan Harvey – Staff
Event Committee
David Sullivan
Titus Langlois
Megan Holler
Kai Dela Cruz
Cynthia Hurtado
Linda Camillo – Staff
Ben Andrews – Staff
Kristie GoForth – Staff
AWARDS & RECOGNITION
2026 – Nominated for Outdoor Business of the Year by Wisconsin Office of Outdoor Recreation
2026 – Nominated for Best Bike Shop by Madison Magazine
2025 – DNR Recycling Excellence Award
2025 – Dane County Climate Champion
2022 – Voted Madison’s Most Loved Charity by Macaroni Kid
